We started with pen and paper iterations to go over the look and feel of the website. The brief was that it had to appeal to the user as a cafe but also intergrate functionality such as the ability to search games per location or shop board games. User profiling and competitive analysis was done to understand and map the user to the context.

The site was styled on top of an existing visual identity for familiarity. Since a lot of the content in the site was going to be dynamic, CMS collections were created for the pages and connected to external databases for ease of maintenance. The site is responsive to different-sized layouts and was assessed for accessibiltiy especially on mobile. As an add-on, I also shot the videos on the site.